Video step by step



Create a video step by step

The steps below take you through the entire process of making a knowledge clip. From the conceptual phase through pre-production, the actual filming to post-production. Open the toggle for and explanation and links to the relevant VideUM section. Step 2 addresses curriculum design, but others can relate to  to video making in general.

Conceptual phase

STEP 1 - Determine (didactic) goal or role of your video

Start by clearly determining the learning goal of your video. Below you find a taxonomy of videos according to their learning goal click here to go to the didactic section.

1. Introduction of a faculty or study program. PR video for potential students
2. Introduction of a tor or professor. Can create a more personal relation with teachers
3. Introduction of a course or assignment. It replaces introductory lesson.
4. Demonstrating a skill – skills clip. Helps students enter the lab prepared
5. Prerecording a mini lecture. A lecture chopped up into smaller (10 – 30 minutes) segments.
6. Explaining a concept – knowledge clip (2-5 minutes). Explains basic concept or difficult theory or step by step process. 
7. Providing feedback – feedback clip. A pre-recorded clip to provide students with feedback.
8. Interview with an expert. An expert in the field to explain theory or bring in an expert opinion
9. Student generated clip. Replaces or enriches a written assignment.

STEP 2 - Align video with learning activities

The key to effective video use, is coupling the video with other learning activities: a (group) assignment, mind maps, writing an essay, a PBL pre- or post discussion, role play, a lab session, et cetera. Think this through before you start writing a scenario.




Group discussion or PBL post- or pre-discussion

Assessment during or after the video

Assignment after the video

STEP 3 - Write brief

The brief should include the following items

Learning goal

What is the goal of this video? Why are we making the video?

Audience Who is the audience of this video? Who do you want to reach?
Topic What is the video topic? Be specific.
Key take-aways What are the key takeaways of the video? What should viewers learn? Is there a specific call to action?
Tone What tone of voice should the video have? Authoritative, informal, friendly, mixture of…?
Distribution Where will this video be published or/& presented? (Workshops, Facebook, UM website)
Budget Is there a budget for stock, photos, graphic, motion and sound footage?






  • Address your viewer
    as one person not an audience (it is likely he/she watches the video alone, not as a group): ‘you’ rather than ‘all of you’.
  • Content is more important than a professional design 
  • Choose the format and technical complexity that best matches your personality and teaching style

 This knowledge clip explains how to design a video with the most effective learning results


Video design and the multimedia principles of Richard Mayer


Structure of a knowledge clip
  • Introduce yourself.
  • Identify the subject, learning goals and length of the video.
  • Explain what action/output you expect from the student (learning outcome, concept map, essay…)


  • Discuss the subject. 
  • Relate theory to practice when and where possible.
  • If you asked questions in the introduction, provide answers.
  • Provide a concise summary.
  • The learning goals.
  • If needed, give an assignment.



STEP 4 - Select a format

You can now choose a video format that best suits your learning goal and target group. Examples of video formats according to their production type are: talking heads, talking heads and slides, screen casts, pen casts, animation, and stop motion. Just to name a few. Go to all formats and learn about the possibilities and the video tools needed to produce each format.You may choose a format that you can do yourself (DIY), or you may need professional support.

Camera crews
You can hire a camera crew to come and film on location and do the editing. At the UM, you have the following choices.



Click on the names for more information and rates. The UM video team consists of students with ample experience in filming and editing at an attractive rate. Science vision applies a rate for FHML staff and one for other faculties. Filming and editing services by Kyrill Bruurs are free for SBE staff and reasonably priced.


Preproduction phase

Step 5 - Write script

Good preparation is key! The better you prepare the shorter you need to make use of a relatively expensive studio and or camera crew. Moreover, editing will be much less time consuming.

Write a script!
Writing a script helps you and others involved in the production: camera crew and editor. It helps you rethink and structure your content before starting filming. You can also check the length of the film. Short to 2 to 5 minute clips are most effective. When filming. a script helps tell the story in a structured way. This avoids many retakes and reduces post editing time significantly.  A four-column script is easy to use and share. 

Example of a four-column script

4 column script



Step 6 - Collect visual resources

Find and collect images or footage (link to searching existing videos) you would like to include in your video: images, video, models, PowerPoints, et cetera.

Be careful about copy right and image right. More information can be found in the copy right section or you can watch this film.

Watch this video and learn about the basics of video in education and copyright.




  • royalty free music
  • search for music, video, text and images published under a creative commons license. Vimeo, YouTube,, SpinXpress and Flickr all provide infromation on the copyright license.
  • YouTube for education
  • google search, using the filters about reuse of the material
  • search video in for material from the Dutch Institute of Sound and Vision. The UM library acquired a free license for all UM staff.

Some tips on finding material you may freely use:

If you need help in determining whether work is copyright free, contact the copy right information specialists or go to the Q&A section of the copyright information point website.

STEP 7 - Choose a location

Depending on your format you have a choice of one or more of the locations listed below. 

studio with green screen
  • in a studio 
  • on location with a professional camera crew (link camera section)
  • filming yourself or others on location with a camera or a smart phone
  • behind your desk: i.e. filming yourself with a webcam, making narrated slides, recording a screencast, writing and narrating a pencast (go to the formats section for examples).
  • In a lab setting

UM Studios

At the UM there are two studios that all faculty can use.

Science vision applies a rate for FHML staff and one for staff from other faculties. The use of the SBE studio is free for SBE faculty and reasonably priced for other faculties.

Step 8 - Get feedback
 Discuss your scenario and materials with others, for instance, members of the design or production team (camera crew, editor, colleagues, didactic support staff of you faculty). it is also good to ask feedback from your students. They are your target group.


Production phase

STEP 9 - Lights, camera, action!

 As we discussed in step 3 and 4, you can record and edit a video yourself DIY (borrow a smartphone kit!), or you could ask a camera(wo)man or crew the or you can even book a studio.

Go to our video tools section for a selection  of free and for pay video tools. or go straight to one over the following: recording tools, editing tools, pencast tools, animation tools, stop motion tools.

If you are going to be on film yourself, there are a number of things, you should take in consideration.



Come prepared!

  • It cannot be emphasized too often that good preparation is key. Have a script (step 6). People who read from a script from an autocue or teleprompter often succeed within two or three takes. People without often need many more takes. Moreover it ensures for a concise and well-structured video that covers everything. People that succeed without a script are an exception to the rule.

What to Wear?

  • It is nicer to look representative, as your video will be available to many viewers.
  • Blue grey and soft tones look nice in front of a camera.
  • Bright white or bright red, busy patterns, large white or black squares, narrow stripes or small dots, can complicate camera focus.
  • In front of a green screen you should not wear green!
  • Avoid shiny, glittery or noisy jewelry, as these items can be very distracting for the viewer.
  • If you need to wear a microphone it is good to wear clothes that you can attach it to (button down shirt or blouse, jacket, tie).


STEP 10 - Edit video

 After you finish the raw material it is time to edit. Start with the footage. Cut out parts you do not want. Then you may start adding illustrations, extra images, footage or texts. Finally you may record music a voice over or create subtitles.

Depending on the format that you used, you may need different types of editing soft ware. Go to the video tools section for an overview of all video tools or go to straight to our selection of editing tools. 


Publication phase

STEP 11 - Publish the video


 Your video is finished. Time to share it. You can upload it to Mediasite using myMediasite and share it with your students.

Go to our upload a video section, where you learn how to upload a video to Mediasite, how to share a published video with your students and how to embed it in your EleUM course. 

You can also choose to publish to public platforms like YouTube and Vimeo. As the word says it, those are public, in some cases, that may not be ideal. Also think twice before asking your students to publish to a public channel.  For instance, if it is a graded video, regulations may require that the material remains available for three or more years. Storage on Mediasite then is probably your best answer.